National Tobacco Youth Campaign (2006-07)
Background
The National Tobacco Youth Campaign was undertaken during 2006-2007 and aimed to contribute to a reduction in the uptake and prevalence of smoking among young Australians.The key messages aimed to encourage:
- The primary target audience (young people aged 12-24 years) ‘to reject smoking’
- The secondary target audience (smoker parents) ‘to quit smoking in order to discourage your children from smoking’.
Two bursts of activity were implemented in the media buy. The first commenced on 26 December 2006 and the second in February 2007.
Non-English speaking background and Aboriginal and Torres Strait Islander communications were also included in the communications mix.
Campaign materials
Television Commercials
- '45 Second' (MPEG 5426 KB)
- '45 Second' - smaller file (MPEG 2707 KB)
- '45 Second' - smallest file (WMV 427 KB)
- '45 Second' - script
Print Advertising
Radio Advertising
- 'It's not just a cigarette you're smoking' (MP3 1193 KB)
- 'Imagine' (MP3 1193 KB)
- 'It's not just a cigarette you're smoking' - script
- 'Imagine' - script
Campaign Posters
- Parent Poster - A3 (PDF 348 KB)
- Indigenous Parent Poster - A2 (PDF 431 KB)
- Youth Poster - A3 (PDF 406 KB)
- Indigenous Youth Poster - A2 (PDF 592 KB)
Non-English Speaking Background materials
Radio
(MP3 1758 KB)
(MP3 1758 KB)
(MP3 1758 KB)
(MP3 1758 KB) (MP3 1758 KB)
(MP3 1758 KB) (PDF 266 KB) (PDF 236 KB) (PDF 204 KB) (PDF 194 KB)Research report
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Reasons to quit
Every cigarette you don’t smoke is doing you good. There are many health benefits to quitting, some of which you’ll be able to notice within hours or days. Similarly, within days, you’ll also notice the extra money in your pocket you’ve saved from quitting.
Ways to quit
Quitting smoking can be one of the most difficult, yet rewarding things a person can do. Most smokers' say they would like to quit, and may have tried at least once. These tips and facts will assist you in quitting for good.
Help and support
Quitting smoking can be hard, but you’re not alone. Quitline and Quit Coach can offer the support and guidance you need to quit for good.
Health Professionals
General practitioners and other health care professionals have an important role to play in assisting patients to quit. This section provides useful information, specific to health care professionals.