Script from the Tar television commercial
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Video | Audio |
| A YOUNG GIRL OF AROUND TWENTY ALONE IN HER APARTMENT. SHE FINDS A SINGLE BENT CIGARETTE AT THE BOTTOM OF HER HANDBAG, STRAIGHTENS IT AND LIGHTS IT UP. | |
| AS SHE INHALES WE FOLLOW THE SMOKE INTO HIS MOUTH AND DOWN HER TRACHEA. | VO: Every cigarette is doing you damage. |
| EXTREME CLOSE UP AS THE SMOKE PASSES ACROSS A MOIST AIRWAY WALL, LEAVING BEHIND A BROWN TAR STAIN. | Every time you inhale, tobacco smoke condenses in your lungs to form tar. |
| CUT TO A HEALTHY LUNG BEING SLICED OPEN. | This is a healthy lung. |
| A FULL BEAKER OF TAR IS POURED ONTO THE CUT SURFACE. CLOSE UP AS THE TAR SEEPS DEEP INTO THE DELICATE SPONGE-LIKE TISSUE. | And this is the amount of tar a pack-a-day smoker breathes in every year. |
| WE REVERSE UP THE TRACHEA AND OUT OF OUR SMOKER'S MOUTH TO SEE HER STILL PUFFING AWAY ON HER BENT CIGARETTE. SHE COUGHS. | Every cigarette is doing you damage. |
| SUPER: EVERY CIGARETTE IS DOING YOU DAMAGE. QUIT 131 848. THE NATIONAL TOBACCO CAMPAIGN. A FEDERAL, STATE AND TERRITORY HEALTH INITIATIVE. |
Reasons to quit
Every cigarette you don’t smoke is doing you good. There are many health benefits to quitting, some of which you’ll be able to notice within hours or days. Similarly, within days, you’ll also notice the extra money in your pocket you’ve saved from quitting.
Ways to quit
Quitting smoking can be one of the most difficult, yet rewarding things a person can do. Most smokers' say they would like to quit, and may have tried at least once. These tips and facts will assist you in quitting for good.
Help and support
Quitting smoking can be hard, but you’re not alone. Quitline and Quit Coach can offer the support and guidance you need to quit for good.
Health Professionals
General practitioners and other health care professionals have an important role to play in assisting patients to quit. This section provides useful information, specific to health care professionals.