Script from the Artery television commercial
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VIDEO | Audio |
| UNABLE TO FIND MATCHES, A YOUNG MAN LIGHTS HIS FIRST CIGARETTE OF THE DAY FROM THE STOVE. | |
| AS HE INHALES, WE FOLLOW THE SWIRLING SMOKE PAST HIS LIPS AND DOWN HIS TRACHEA. | VO: Every cigarette is doing you damage. |
| AGAINST A DARK BACKGROUND WE SEE A SECTION OF HUMAN AORTA ON A KIDNEY DISH. | This is part of an aorta, the main artery from the heart. |
| A DOCTOR'S HAND PICKS IT UP AND SQUEEZES ALONG ITS LENGTH. YELLOW CHEESY 'GUNK' COMES OUT LIKE TOOTHPASTE. | Smoking makes the artery walls sticky and collect dangerous deposits. |
| HE FINISHES SQUEEZING AND LAYS THE ARTERY DOWN. | This much was found in the aorta of a typical smoker... aged thirty-two |
| AS OUR SMOKER EXHALES, WE REVERSE BACK UP HIS THROAT TO SEE HIM PUFF AWAY BLISSFULLY UNAWARE. | Every cigarette is doing you damage. |
| SUPER: EVERY CIGARETTE IS DOING YOU DAMAGE. QUIT 131 848. THE NATIONAL TOBACCO CAMPAIGN. A FEDERAL, STATE AND TERRITORY HEALTH INITIATIVE. |  |
Reasons to quit
Every cigarette you don’t smoke is doing you good. There are many health benefits to quitting, some of which you’ll be able to notice within hours or days. Similarly, within days, you’ll also notice the extra money in your pocket you’ve saved from quitting.
Ways to quit
Quitting smoking can be one of the most difficult, yet rewarding things a person can do. Most smokers' say they would like to quit, and may have tried at least once. These tips and facts will assist you in quitting for good.
Help and support
Quitting smoking can be hard, but you’re not alone. Quitline and Quit Coach can offer the support and guidance you need to quit for good.
Health Professionals
General practitioners and other health care professionals have an important role to play in assisting patients to quit. This section provides useful information, specific to health care professionals.