"45 Second Ad" - TV Script
We open on a young woman alone in her lounge room. It’s daytime, but the lighting in the room is dark and dingy.
M.V.O: When you smoke you inhale over 4,000 chemicals.
We cut to a close up as she raises a cigarette to her mouth and lights it. As we cut back we see that the cigarette has become a test tube. At the base of the test-tube is a clear liquid which we see bubble and turn into a sticky, brown substance. We zoom in closer on the sticky brown fluid as it begins to boil and froth.
M.V.O: It’s a toxic, poisonous mix of substances. Including Ammonia – the bleach in toilet cleaner… Acetone, the chemical in nail polish remover… Benzene, found in paint stripper … And Hydrogen Cyanide, used in rat poison.
M.V.O: And smoking delivers it straight into your body.
S.F.X: We hear her inhale as if taking a drag on a cigarette.
We see the dark smoke get sucked up the test tube and straight into her mouth.
S.F.X: A small cough.
We then cut to a close up of a warning label on a cigarette packet. The warning label changes to coincide with the voice over.
MVO: So it’s no surprise that smoking causes mouth cancer
(As the mouth cancer warning label appears.)
MVO: … gangrene…
(As the gangrene warning label appears.)
MVO: … and harms unborn babies.
(As the unborn baby label appears.)
M.V.O: Every cigarette is doing you damage. Now is the time to quit.
SUPER: TO QUIT CALL 131 848
QUITLINE LOGO.
M.V.O: Authorised by the Australian Government Canberra.
SUPER: Authorised by the Australian Government Canberra.
Spoken by A.Carlton
Reasons to quit
Every cigarette you don’t smoke is doing you good. There are many health benefits to quitting, some of which you’ll be able to notice within hours or days. Similarly, within days, you’ll also notice the extra money in your pocket you’ve saved from quitting.
Ways to quit
Quitting smoking can be one of the most difficult, yet rewarding things a person can do. Most smokers' say they would like to quit, and may have tried at least once. These tips and facts will assist you in quitting for good.
Help and support
Quitting smoking can be hard, but you’re not alone. Quitline and Quit Coach can offer the support and guidance you need to quit for good.
Quit Now Calculator
Use the online calculator to see how much money you could save if you quit smoking. The calculator provides you with a range of goals, and the time it would take you to reach them.