The Don’t Make Smokes Your Story toolkit is intended to provide organisations with access to materials to help reduce the smoking rate nationally and provide information on the support tools available. More detail about the toolkit can be downloaded here

PDF version: Don’t Make Smokes Your Story toolkit (PDF 4843 KB)
Word version: Don’t Make Smokes Your Story toolkit (Word 25 KB)

How you can help

Share campaign materials

Don’t Make Smokes Your Story – 15 and 45 second television commercials

Watch and share the National Tobacco Campaign’s television commercials.

Don't Make Smokes Your Story - 45 second TVC
Don't Make Smokes Your Story - 15 second TVC

Don’t Make Smokes Your Story – 30 second radio commercials

Listen and share the National Tobacco Campaign’s radio commercials available in English and Indigenous translated here.

Ted’s Extended Stories – Work and Friends

Watch and share Ted’s story of quitting while he’s at work and when he’s with his friends.

Ted and his mates (video)
Ted at work (video)

Quitline, My QuitBuddy and QuitNow Pick-A-Path

Use our Pick-A-Path videos to promote the campaign’s three calls-to-action, the Quitline, My QuitBuddy app and the Quitnow website.

DIY Poster

DIY Posters are available for organisations to adapt and use with their own images and messages.

Word templates: DIY Posters (White) (Word 2836 KB)
Word templates: DIY Posters (Black) (Word 2834 KB)

More information on how to use the DIY Posters can be found in the toolkit

Animations – Addiction, Impacts of Smoking and Nicotine Replacement Therapy

These motion graphics have been developed as a resource for health professionals working with clients to quit smoking. They show information on smoking and addiction, the impacts of smoking and Nicotine Replacement Therapy.

Real Stories

The real stories show a variety of people across Australia talking about their quitting experience.

Post and tweet it

Use our social media content and distribute the National Tobacco Campaign messages on your own social media accounts.

Social Media content

Social media images (ZIP 132 MB) are provided to be use to further extend campaign messaging.

We encourage you to share our social media content via your organisation’s social accounts. When using any of the visual or audio content in this kit, please link to the #dontmakesmokesyourstory or #MyQuitBuddy hashtag.

Suggested posts:

Other promotion materials

Visit the Quitnow website to order free resources to distribute in your community. These include posters, mobile phone cards, magnets and stickers.

Link to us

Link to a range of support tools including the Quitline 13 7848, the My QuitBuddy and Quit for You Quit for Two apps and

Contact us today at to find out more about using our logos.

Licensing materials

If you wish to use any of the National Tobacco Campaign materials in paid media, please contact us at to secure a licence agreement. There are no licence or talent fees.

Looking to receive a Don’t Make Your Story toolkit?

If your organisation would like to receive access to use the Don’t Make Smokes Your Story resources, please email us at