| Video | Audio |
| A MAN AT A BUS STOP SEES HIS BUS APPROACHING AND SMOKES QUICKLY TO FINISH HIS CIGARETTE. | |
| AS HE INHALES, WE FOLLOW THE SMOKE DOWN HIS TRACHEA INTO HIS LUNGS. | VO: Every cigarette is doing you damage. |
| WE SETTLE AT A JUNCTION IN HIS AIRWAY AND WATCH SMOKE PASSING THROUGH. | New research shows how tobacco smoke attacks a vital gene which protects lung cells from cancer. |
| CUT TO CANCER GROWING. THE TUMOUR SPREADS THROUGH THE AIRWAY. | One damaged cell is all it takes to start lung cancer growing. |
| WE REVERSE BACK UP THE TRACHEA AND OUT TO SEE OUR SMOKER STILL PUFFING AWAY AS HIS BUS ARRIVES | Every cigarette is doing you damage. |
| SUPER: EVERY CIGARETTE IS DOING YOU DAMAGE. QUIT 131 848. THE NATIONAL TOBACCO CAMPAIGN. A FEDERAL, STATE AND TERRITORY HEALTH INITIATIVE. |
Every cigarette you don’t smoke is doing you good. There are many health benefits to quitting, some of which you’ll be able to notice within hours or days. Similarly, within days, you’ll also notice the extra money in your pocket you’ve saved from quitting.
Quitting smoking can be one of the most difficult, yet rewarding things a person can do. Most smokers' say they would like to quit, and may have tried at least once. These tips and facts will assist you in quitting for good.
Quitting smoking can be hard, but you’re not alone. Quitline and Quit Coach can offer the support and guidance you need to quit for good.