Script from the Stroke television commercial
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Video | Audio |
| A WOMAN HAVING A SMOKE IN HER BACK YARD. SHE LOOKS AT HER CHILDREN PLAYING INSIDE. | |
| AS SHE INHALES, WE THE SMOKE DOWN HER TRACHEA. | VO: Every cigarette is doing you damage. |
| MIX TO A BRAIN BEING PLACED ON A SURGICAL TABLE. | Smoking creates blood clots which can cause strokes. |
| GLOVED HANDS PICK UP A SURGICAL KNIFE. | Some strokes kill, blind or paralyse... |
| WE CUT AWAY TO THE SURGEON'S FACE DURING THE CUT | Others you don't even know you're having. |
| THE CUT SECTION IS PULLED ASIDE AND DAMAGED BRAIN TISSUE OOZES FROM THE AREA OF THE INFRACTION | This is the result of a minor stroke in a smoker... aged thirty-eight. |
| WE EXIT AS THE WOMAN EXHALES TO SEE HER STILL SMOKING AWAY | Every cigarette is doing you damage. |
| SUPER: EVERY CIGARETTE IS DOING YOU DAMAGE. QUIT 131 848. THE NATIONAL TOBACCO CAMPAIGN. A FEDERAL, STATE AND TERRITORY HEALTH INITIATIVE. |  |
Reasons to quit
Every cigarette you don’t smoke is doing you good. There are many health benefits to quitting, some of which you’ll be able to notice within hours or days. Similarly, within days, you’ll also notice the extra money in your pocket you’ve saved from quitting.
Ways to quit
Quitting smoking can be one of the most difficult, yet rewarding things a person can do. Most smokers' say they would like to quit, and may have tried at least once. These tips and facts will assist you in quitting for good.
Help and support
Quitting smoking can be hard, but you’re not alone. Quitline and Quit Coach can offer the support and guidance you need to quit for good.
Health Professionals
General practitioners and other health care professionals have an important role to play in assisting patients to quit. This section provides useful information, specific to health care professionals.