Script from the Lung television commercial
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VIDEO | Audio |
| A LONE WOMAN HAVING A SMOKE BREAK OUTSIDE AN OFFICE ON A WET WINDY DAY. SHE CUPS HER HANDS TO SHIELD HER LIGHTER FROM THE WIND. | |
| AS SHE INHALES WE FOLLOW THE SMOKE THROUGH HER LIPS AND DOWN HER TRACHEA INTO DARKNESS. | VO: Every cigarette is doing you damage. |
| WE ENTER HER LUNGS, TRAVELLING THROUGH EVER-SMALLER SPACES AND SETTLING ON A LANDSCAPE OF DELICATE LUNG TISSUE, LIKE THE FINE TEXTURE OF A SPONGE. | Lungs are like sponges, with millions of tiny air sacs for transferring oxygen. |
| AS SMOKE IS PULLED AND PUSHED THROUGH IT, WE SEE THE MEMBRANE BEING EATEN AWAY, CREATING UGLY, BLACK, TAR-RIMMED CHAMBERS. | Every breath of tobacco smoke, attacks them. |
| THE 'ROTTING' CONTINUES. THE LUNG IS TURNING GREY/ BROWN. | No wonder smokers feel short of breath; their lungs are rotting. |
| WE REVERSE BACK UP THE TRACHEA AND OUT OF OUR SMOKER'S MOUTH TO SEE HER STILL PUFFING AWAY. | Every cigarette is doing you damage. |
| SUPER: EVERY CIGARETTE IS DOING YOU DAMAGE. QUIT 131 848. THE NATIONAL TOBACCO CAMPAIGN. A FEDERAL, STATE AND TERRITORY HEALTH INITIATIVE. |  |
Reasons to quit
Every cigarette you don’t smoke is doing you good. There are many health benefits to quitting, some of which you’ll be able to notice within hours or days. Similarly, within days, you’ll also notice the extra money in your pocket you’ve saved from quitting.
Ways to quit
Quitting smoking can be one of the most difficult, yet rewarding things a person can do. Most smokers' say they would like to quit, and may have tried at least once. These tips and facts will assist you in quitting for good.
Help and support
Quitting smoking can be hard, but you’re not alone. Quitline and Quit Coach can offer the support and guidance you need to quit for good.
Health Professionals
General practitioners and other health care professionals have an important role to play in assisting patients to quit. This section provides useful information, specific to health care professionals.