Script from the Eye television commercial
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Video | Audio |
| A MIDDLE AGED MAN IN HIS CAR IS LIGHTING UP A CIGARETTE. | |
| AS HE INHALES WE FOLLOW THE SMOKE INTO HIS MOUTH. | VO: Every cigarette is doing you damage. |
| TRAVEL DOWN TRACHEA. | Chemicals from tobacco smoke get into your blood stream and can damage the delicate blood vessels inside your eye. |
| CUT TO CLOSE UP EYE HELD OPEN BY SPECULUM AS WE ZOOM IN THROUGH PUPIL TO INTERIOR. | We now know that smoking is a major cause... |
| THE SURFACE OF THE RETINA BECOMES BLOTCHY. | ... of irreversible blindness. |
| EXTREME CLOSE UP AS A CAPILLARY BURSTS. | Every cigarette is doing you damage. |
| CUT TO DARK 'BRUISE' SPREADING ACROSS RETINA. | |
| WE REVERSE UP THE TRACHEA AND OUT OF THE MOUTH TO FIND OUR DRIVER STILL PUFFING AWAY. |  |
| SUPER: EVERY CIGARETTE IS DOING YOU DAMAGE. QUIT 131 848. THE NATIONAL TOBACCO CAMPAIGN. A FEDERAL, STATE AND TERRITORY HEALTH INITIATIVE. | END VO: Authorised by the Federal Government, Canberra |
Reasons to quit
Every cigarette you don’t smoke is doing you good. There are many health benefits to quitting, some of which you’ll be able to notice within hours or days. Similarly, within days, you’ll also notice the extra money in your pocket you’ve saved from quitting.
Ways to quit
Quitting smoking can be one of the most difficult, yet rewarding things a person can do. Most smokers' say they would like to quit, and may have tried at least once. These tips and facts will assist you in quitting for good.
Help and support
Quitting smoking can be hard, but you’re not alone. Quitline and Quit Coach can offer the support and guidance you need to quit for good.
Health Professionals
General practitioners and other health care professionals have an important role to play in assisting patients to quit. This section provides useful information, specific to health care professionals.