National Tobacco Campaign

The National Tobacco Campaign aims to contribute to a reduction in the prevalence of adult daily smoking from 15.9 percent currently, to 10 per cent or less by 2018. To achieve this, several marketing activities combine to engage with current smokers to encourage them to make a quit attempt, support current quitters in making their quit attempt and help them reduce their chance of relapse.

Campaign media

The National Tobacco Campaign features television, radio, print, outdoor and online advertising.

Campaign advertising materials

The campaign advertising materials can be accessed below:
Stop before the suffering starts
Stop before the suffering starts aims to bring to life the long-term suffering that both a smoker and their family endure as result of living with a smoking related disease. The advertisements shock and inspire audiences, motivating them to stop smoking and stay quit to avoid the long-term suffering associate with a smoking related illness.
  • Breathless TVC (30 second ad)

  • Symptoms TVC (30 second ad)

Television, radio, print and online advertisements for audiences from culturally and linguistically diverse (CALD) backgrounds are also featured in the campaign. These advertisements were produced specifically for audiences from the following CALD backgrounds:

Chinese (Cantonese)
Chinese (Mandarin)
Every cigarette you don’t smoke is doing you good
World No Tobacco Day 2012

Certification statements

Research reports

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