National Tobacco Campaign (1997-2005)
The National Tobacco Campaign ran from 1997 to 2005 focusing on 18 - 40 year old smokers.
The campaign aimed to move Australian smokers a step closer to quitting by encouraging them to put the words 'give up smoking' on their personal agenda for today, rather than on the list of 'things I'll do in the future'.
The campaign's advertisements were extensively pre-tested with groups of smokers from the target audience to ensure that the campaign carried messages which would be meaningful to smokers.
Campaign media
The campaign advertisements have been seen around Australia on television and radio, in newspapers, on buses, posters, and on Doctor's Television.Access the television and radio advertisements.
Research reports
- National Tobacco Survey: smoking prevalence and consumption, 1997-2005 (PDF 85 KB)
- 2004 National Tobacco Campaign evaluation (PDF 194 KB)
- 2003 National Tobacco Campaign evaluation (PDF 226 KB)
- 2002 National Tobacco Campaign evaluation (PDF 503 KB large file)
- 2001 National Tobacco Campaign evaluation (PDF 630 KB large file)
- 1997-2003 National Tobacco Campaign evaluation response and recall measures among smokers and recent quitters (PDF 245 KB)
Campaign reports
- Australia's National Tobacco Campaign evaluation report volume 3: every cigarette is doing you damage (PDF 1075 KB large file)
- Australia's National Tobacco Campaign evaluation report volume 2: every cigarette is doing you damage (PDF 2246 KB large file)
- Summary of findings from the evaluation report volume 2
- Australia's National Tobacco Campaign evaluation report volume 1: every cigarette is doing you damage (PDF 1726 KB large file)
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Reasons to quit
Every cigarette you don’t smoke is doing you good. There are many health benefits to quitting, some of which you’ll be able to notice within hours or days. Similarly, within days, you’ll also notice the extra money in your pocket you’ve saved from quitting.
Ways to quit
Quitting smoking can be one of the most difficult, yet rewarding things a person can do. Most smokers' say they would like to quit, and may have tried at least once. These tips and facts will assist you in quitting for good.
Help and support
Quitting smoking can be hard, but you’re not alone. Quitline and Quit Coach can offer the support and guidance you need to quit for good.
Health Professionals
General practitioners and other health care professionals have an important role to play in assisting patients to quit. This section provides useful information, specific to health care professionals.