More Targeted Approach - 2011-12

The National Tobacco Campaign – More Targeted Approach provides activities and tailored information for Australians including selected culturally and linguistically diverse groups, pregnant women, prisoners, people with mental illness, and socially disadvantaged groups. The campaign aims to contribute to a reduction in the prevalence of adult daily smoking from 15.9 percent currently, to 10 per cent or less by 2018.

Several marketing activities are underway to engage with current smokers to encourage them to make a quit attempt, support current quitters in making their quit attempt and help them reduce their chance of relapse.

Campaign media

The National Tobacco Campaign – More Targeted Approach features in venue, radio, print, outdoor and online advertising.



Culturally and linguistically diverse advertisements

Radio and print advertisements for audiences from culturally and linguistically diverse (CALD) backgrounds are also featured in the campaign. These advertisements were produced specifically for audiences from the following CALD backgrounds:

New January 2012 advertisements



Top of page


Top of page

Male Health Benefits Print advertisements



Health Benefits Radio advertisements



Pregnancy advertisements

Pregnancy print and online advertisements also feature in this campaign to inform pregnant smokers and women who are considering becoming pregnant of the health risks. Smoking during pregnancy increases the risk of ectopic pregnancy, miscarriage, premature labour, low birth weight and Sudden Infant Death Syndrome (SIDS).



Certification statements



Research reports

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Reasons to quit

Reasons to quit

Every cigarette you don’t smoke is doing you good. There are many health benefits to quitting, some of which you’ll be able to notice within hours or days. Similarly, within days, you’ll also notice the extra money in your pocket you’ve saved from quitting.

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Ways to quit

Ways to quit

Quitting smoking can be one of the most difficult, yet rewarding things a person can do. Most smokers' say they would like to quit, and may have tried at least once. These tips and facts will assist you in quitting for good.

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Help and support

Help and support

Quitting smoking can be hard, but you’re not alone. Quitline and Quit Coach can offer the support and guidance you need to quit for good.

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Online Calculator

Quit Now Calculator

Use the online calculator to see how much money you could save if you quit smoking. The calculator provides you with a range of goals, and the time it would take you to reach them.

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