More Targeted Approach

The National Tobacco Campaign – More Targeted Approach provides activities and tailored information for Australians including selected culturally and linguistically diverse groups, pregnant women, prisoners, people with mental illness, and socially disadvantaged groups. The campaign aims to contribute to a reduction in the prevalence of adult daily smoking from 15.9 percent currently, to 10 percent or less by 2018.

Campaign activities are underway to engage with current smokers to encourage them to make a quit attempt, support current quitters in making their quit attempt and help them reduce their chance of relapse.

The National Tobacco Campaign – More Targeted Approach has developed a set of television commercials, which aim to reduce the current smoking rates of pregnant women and women who are considering becoming pregnant. Scroll down for further information and creative materials.

Campaign media

The National Tobacco Campaign – More Targeted Approach features television, in-venue, radio, print, outdoor and online advertising.

Pregnancy advertisements

The current smoking rate of pregnant women in Australia is 14.5% which increases in rural and remote areas. Specific cultural groups also experience higher than average rates of smoking while pregnant, including Aboriginal and Torres Strait Islander and people from culturally and linguistically diverse backgrounds.
A range of advertising material has been specifically developed to target these groups and raise awareness of the support which is available to assist this group in their quit attempt without stigma. The ‘Quit for you – Quit for Two’ campaign promotes that there are health harms associated with smoking while pregnant and that women can call the quitline or download the ‘Quit for you – Quit for Two’ mobile app to support their quit journey.

Quit for you – Quit for Two - TVC (30 second ad)



Quit for you – Quit for Two - TVC (45 second ad)


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2011 Pregnancy advertisements

These pregnancy print and online advertisements provide information on the risks and health harms associated with smoking during pregnancy to target pregnant smokers and women who are considering becoming pregnant in an attempt to encourage them to quit. Smoking during pregnancy increases the risk of ectopic pregnancy, miscarriage, premature labour, low birth weight and Sudden Infant Death Syndrome (SIDS).

Culturally and linguistically diverse advertisements

Radio and print advertisements for audiences from culturally and linguistically diverse (CALD) backgrounds are also featured in the campaign. These advertisements were produced specifically for audiences from the following CALD backgrounds:

CALD advertisements

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Male Health Benefits Print advertisements

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CALD radio advertisements

Transcript
  • Arabic (MP3 1174 KB) Transcript
    في اليوم الذي تتوقف به عن التدخين، يبدأ جسمك بإعادة تأهيل نفسه.
    بعد خمسة أيام، يكون معظم النيكوتين قد خرج من جسمك.
    بعد ثلاثة أشهر، يبدأ عمل رئتيك في التحسّن.
    وبعد سنة، يكون احتمال إصابتك بأمراض القلب قد انخفض بنسبة النصف وسيوفّر من كان يدخّن علبة في اليوم أكثر من 4000 دولار.
    إن كل سيجارة لا تدخّنها تكون أفضل لك. توقف عن التدخين اليوم.
    صرحّت به الحكومة الأسترالية كنبرا، وقرأه
  • Cantonese (MP3 1174 KB) Transcript
    由你戒煙個日起,你嘅身體就開始自我修復。
    喺五日後,大部份尼古丁已經從體內消失。
    三個月後,你嘅肺功能開始改善。
    一年後,你患心臟病嘅風險減半,仲有,一日一包煙嘅吸煙者會慳番四千幾蚊。
    每一支你唔食嘅煙,都會令你嘅情況好轉,今日就戒煙啦!
    由砍培拉澳洲政府授權,XXX宣讀。
  • Dari (MP3 1176 KB) Transcript
    روزی که سگرت کشیدن را توقف دهید، وجود شما آغاز به ترمیم خود میکند.
    در ظرف پنج روز، بیشترین مقدارنیکوتین، وجود شما را ترک نموده است. در مدت سه ماه، کارکرد شش شما آغاز به بهبود می نماید
    . در یک سال خطر مرض قلبی نصف می شود و کسی که در روز یک قطی سگرت میکشد بیشتر از 4000 دالر صرفه جویی میکند
    . هر سگرتی را که نمی کشید برای شما بهتر است. همین امروز سگرت کشیدن را توقف دهید
    . به تصویب حکومت استرالیا، کنبرا
    . صحبت شده توسط ( نام
  • Filipino (MP3 1174 KB) Transcript
    Mula sa araw na tumigil ka ng paninigarilyo, magsisimulang gumanda ang iyong katawan.
    Sa ikalimang araw, ang karamihang nikotina sa iyong katawan ay mawawala.
    Sa ikatlong buwan, mas mahusay ang pag-andar ng iyong baga.
    Sa loob ng isang taon, nabawasan nang kalahati ang posibilidad na magkaroon ng sakit sa puso at makakatipid ng mahigit sa $4000 na gastos sa paninigarilyo ng isang pakete kada araw.
    Bawat sigarilyo ay nakasasama sa iyo. Huwag nang manigarilyo mula ngayon!
    Pinahintulutan ng Pamahalaang Australya sa Canberra, binigkas ni
  • Hindi (MP3 1174 KB) Transcript
    जिस दिन आप धूम्रपान बन्द करते हैं, उसी दिन से आपका शरीर स्वयँ को ठीक करना शुरू कर देता है।
    पाँच दिन में आपके शरीर से निकोटिन की अधिकांश मात्रा बाहर निकल चुकी होती है।
    तीन महीनों में आपके फेफड़ों की कार्यक्षमता में सुधार आना शुरू हो जाता है।
    एक साल में दिल की बीमारी का आपका खतरा आधा हो जाता है और एक दिन में एक पैकेट धूम्रपान करने वाला व्यक्ति $4000 से भी अधिक की बचत करता है।
    वो हर सिगरेट जो आप नहीं पीते हैं, आपके लिये बेहतर होती है। आज ही धूम्रपान बन्द कर दें।
    ऑस्ट्रेलियाई सरकार कैनबरा द्वारा अधिकृत, वक्ता [नाम]।
  • Cambodian (MP3 1160 KB) Transcript
    នៅថ្ងៃដែលលោកអ្នកឈប់ជក់បារី ដងខ្លួនរបស់លោកអ្នកចាប់ផ្តើមជួសជុលខ្លួនវាឡើងវិញ។
    ក្នុងរយៈពេល៥ថ្ងៃ ជាតិនីកូទីនភាគច្រើនបានចាកចេញពីដងខ្លួនរបស់លោកអ្នក។
    ក្នុងរយៈពេល៣ខែ មុខងារសួតរបស់លោកអ្នក
    ចាប់ផ្តើមកែលំអឡើង។
    ក្នុងរយៈពេល១ឆ្នាំ ភាពប្រឈមមុខនឹងគ្រោះថ្នាក់នៃ ការកើតជម្ងឺបេះដូង របស់លោកអ្នកបានកាត់បន្ថយ ពាក់កណ្តាល ហើយកុំជក់បារី១កញ្ចប់ក្នុង១ថ្ងៃ អ្នកជក់នឹងសន្សំប្រាក់បានច្រើនជាង $4000។
    រាល់បារីដែលលោកអ្នកពុំជក់ គឺល្អប្រសើរសម្រាប់លោកអ្នក។ សូមឈប់ជក់បារីនៅថ្ងៃនេះ។
    អនុញ្ញាតដោយរដ្ឋាភិបាលអូស្រ្តាលី Canberra និយាយដោយ [ឈ្មោះ]។
  • Korean (MP3 1174 KB) Transcript
    금연을 하는 그 날에 여러분의 신체는 회복되기 시작합니다
    5일이면 대부분의 니코틴이 이미 여러분의 신체를 떠납니다.
    3개월이면 여러분의 폐 기능이 개선되기 시작합니다.
    일년이면 심장병 위험이 반으로 줄고 하루 한 갑 흡연자는 $4000 이상을 절약하게 됩니다
    담배는 안 피운 만큼 당신에게 유익합니다. 오늘 금연하십시오.
    캔버라 호주 정부 승인, 대변인
  • Mandarin (MP3 1174 KB) Transcript
    从戒烟那一天开始,身体就开始自我修复。
    五天后,大部分尼古丁都已离开身体。
    三个月后,肺功能开始改善。
    一年后,心脏疾病的风险减少一半,一天一包烟的吸烟者将节省超过$4000。
    每不抽一支烟,都对您有好处。今天就戒烟。
    由堪培拉澳大利亚政府授权,播报。
  • Sinhalese (MP3 1160 KB) Sinhalese Transcript (PDF 20 KB) The documents on this page may not be accessible. If you need help please contact us.
  • Thai (MP3 1174 KB) Transcript
    วันที่คุณเลิกสูบบุหรี่ ร่างกายของคุณจะเริ่มซ่อมแซมตนเอง
    ภายในห้าวัน สารนิโคตินส่วนใหญ่จะออกจากร่างกายของคุณ
    ภายในสามเดือน การทำหน้าที่ของปอดคุณจะดีขึ้น
    ภายในหนึ่งปี ความเสี่ยงในการเกิดโรคหัวใจจะลดลงครึ่งหนึ่ง และผู้สูบบุหรี่วันละหนึ่งซอง จะประหยัดเงินได้กว่า 4000 เหรียญ
    บุหรี่ทุกมวนที่คุณไม่ได้สูบ เป็นผลดียิ่งขึ้นกับคุณ เลิกสูบบุหรี่ตั้งแต่วันนี้
    อนุมัติโดยรัฐบาลออสเตรเลีย แคนเบอร์รา
    พูดโดย (ชื่อ)
  • Turkish (MP3 1174 KB) Transcript
    Sigarayı bıraktığınız gn vcudunuz kendisini onarmaya başlar.
    Beş gn iinde nikotinin oğu vcudunuzdan ıkmıştır.
    ay iinde ciğerlerinizin işlevi iyileşmeye başlar.
    Bir yıl iinde kalp krizi riskiniz yarıya inmiştir ve gnde bir paket sigara ien kişi 4,000 dolardan fazla tasarruf edecektir.
    İmediğiniz her sigara sizin iin daha iyidir. Sigarayı bugn bırakın.
    Avustralya Hkmeti, Canberra tarafından yetkilendirilmiş, tarafından sunulmuştur.
  • Vietnamese (MP3 1174 KB) Transcript
    Ngay sau khi bỏ ht thuốc, cơ thể sẽ bắt đầu tự hồi phục.
    Trong năm ngy, hầu hết chất nictin đ được thải ra khỏi cơ thể.
    Trong ba thng, phổi bắt đầu hoạt động tốt hơn.
    Trong một năm, nguy cơ bị bệnh tim giảm phn nửa v người ht một gi thuốc mỗi ngy sẽ tiết kiệm được hơn 4000 đ-la.
    Mỗi điếu thuốc bạn khng ht đều c lợi. Hy bỏ ht thuốc ngay hm nay.
    Được php của Chnh Phủ c, Canberra, đọc.

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Page last reviewed: 24 April 2014