National Tobacco Campaign media

The National Tobacco Campaign targets all smokers, particularly Aboriginal and Torres Strait Islanders, people from culturally and linguistically diverse backgrounds, regional and rural communities as well as pregnant women and their partners.

Advertisements focus on the negative health effects of smoking as well as promoting the benefits of quitting smoking.

The National Tobacco Campaign features television, radio, print, outdoor and online advertising.

Campaign Advertising Materials

The campaign advertising materials can be accessed below:

Research reports

A list of research reports for the National Tobacco Campaigns.